Define the Goal
- Awareness
- Traffic
- Registrations
- Lead generation
- Offer promotion
- Retargeting
- Conversion
HJ Web Solutions plans, launches, manages, and improves Google Ads and Meta Ads campaigns. Depending on your needs, we can work with the pages, forms, creative, and tracking you already have—or help build the complete campaign path from ad click through conversion and follow-up.
Whether you are launching an offer, promoting an event, building awareness, or improving an existing ad account, we can tailor the engagement around your goals, audience, existing assets, and internal resources.
You need a more consistent way to reach people actively looking for your services or solutions.
You are promoting an upcoming event, seminar, webinar, workshop, or registration-based campaign.
You are launching a new service, promotion, offer, product, location, or market initiative.
You need to reach new audiences and build visibility before they are ready to convert.
You already run Google or Meta campaigns but need stronger structure, management, tracking, or optimization.
You need help aligning ads with landing pages, forms, HubSpot, follow-up, and reporting.
Google Ads and Meta Ads serve different roles within the acquisition process. We help determine how each platform should be used based on your goals, audience, offer, buying journey, and available campaign assets.
Google Ads helps place your business in front of people actively searching for a relevant service, solution, event, or offer.
Meta Ads helps build awareness, promote offers, reach defined audiences, and re-engage people across Facebook and Instagram.
Some campaigns use one platform. Others use both. Recommendations should be based on the audience, offer, timeline, available creative, budget, and conversion path — not platform preference alone.
Effective paid media requires more than launching an ad. We connect campaign goals, targeting, creative, landing experiences, tracking, and follow-up into one coordinated acquisition path.
The right campaign scope depends on what you already have, what needs to be created, and how much support your internal team wants to retain.
Engagements can range from focused campaign configuration to connected acquisition programs that include creative coordination, landing pages, forms, tracking, CRM integration, and ongoing management.
Define campaign goals, structure, platform approach, budget, timing, and launch requirements.
Build targeting around search demand, geography, audience characteristics, exclusions, and remarketing.
Work with existing client assets or help develop the messaging and creative direction needed for the campaign.
Use an existing webpage or build a more tailored landing experience when the campaign requires it.
Configure the measurement structure required to understand campaign activity and conversion behavior.
Review campaign performance and refine targeting, copy, creative, budgets, and conversion paths over time.
HJ Web Solutions can also help connect paid media with landing pages, HubSpot forms, CRM attribution, automated follow-up, and broader marketing operations.
Some clients need campaign configuration and management. Others need a connected acquisition program that includes messaging, creative coordination, landing pages, forms, tracking, and HubSpot support. We scope the engagement around your goals, current infrastructure, and internal team.
For organizations that already have approved copy, creative, landing pages, and conversion infrastructure.
For organizations that need help translating campaign goals into structured Google or Meta campaigns.
For organizations that need the complete path from campaign planning through landing-page conversion, CRM capture, and follow-up.
Final scope depends on your platforms, available assets, website, forms, CRM, internal resources, campaign goals, and desired level of ongoing support.
Whether you need to launch a focused campaign, improve an existing ad account, or connect advertising with landing pages, forms, tracking, and CRM follow-up, HJ Web Solutions can help define the right scope for your goals.
No commitment required. We start every engagement with a conversation.