FAQs

We specialize in digital marketing, HubSpot CRM implementation, sales enablement, and customer service solutions. Our services include lead generation, ad campaigns, website design, email marketing, CRM setup, reporting, and ongoing support.

We’re proudly based in Cleveland, Ohio, and provide services to businesses nationwide.

We focus on helping small to mid-sized businesses in Tech, SaaS, Professional Services, and Healthcare, but our solutions are adaptable across various industries.

HubSpot is an all-in-one platform for marketing, sales, and service that helps businesses attract, engage, and delight customers. We help businesses set up and optimize HubSpot to ensure you get the most ROI from your investment.

The HubSpot CRM can also be described as a contact management system that stores all the information you have on the humans you’re connecting and building trust with. Using this tool with a contact management process will help you create the personalized relationships your business is striving for.

We primarily only work with clients and partners who are utilizing HubSpot and/or are looking to adopt HubSpot. In some cases, we may consider offering services for businesses on other platforms. 

CRM stands for Customer Relationship Management. It refers to tools and strategies businesses use to manage interactions with customers, streamline processes, and improve relationships to drive growth and retention.

Our foundational CRM package includes account setup, data imports, basic reporting, list segmentations, and user training. We also offer advanced packages that include sales enablement tools, advanced automations, and ongoing optimization.

Depending on the package, the complexity of your business needs, and coordinating training times, setup can take anywhere from 2 to 8 weeks.

Yes! We offer HubSpot audits and optimization services to ensure your account is performing efficiently, including improving workflows, data hygiene, and reporting.

Absolutely. We offer monthly retainer packages for HubSpot CRM, marketing, and sales services, addressing ongoing updates, optimization, training, and reporting needs.

We primarily only work with clients and partners who are utilizing HubSpot and/or are looking to adopt HubSpot. In some cases, we may consider offering services for business on other platforms. 

Software that exists with the goal of automating your marketing actions. Marketing automation technology makes tasks easier and helps you deliver your content to your leads and customers at the right time.

A series of automated actions that trigger based on a person's behaviors or contact information.

We offer lead generation, ad campaigns (Google Ads, Facebook, LinkedIn), email marketing, blogging, SEO strategies, conversion optimization, and website development.

Yes, we offer comprehensive website design and development services that prioritize user experience, SEO, and conversion paths to support your growth goals. But, in most cases, you must be willing to build your website in HubSpot's Content Hub.

We utilize a combination of SEO, paid ad campaigns, content creation (blogs and email), landing pages, and social media strategies to attract and convert quality leads.

Yes, we set up customized dashboards and reporting tools in HubSpot to measure marketing performance, ROI, and areas for improvement.

A semi-fictional representation of your ideal customer based on real data and some select educated speculation about customer demographics, behavior patterns, motivations, and goals.

SEO stands for Search Engine Optimization. It refers to strategies and techniques used to improve a website's visibility on search engines like Google, helping it rank higher and attract more organic traffic.

A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to act. It is, quite literally, a "call" to take an "action."

Marketing campaigns don't include all marketing efforts for a brand. In fact, the word "campaign" is defined as "a connected series of operations designed to bring about a particular result."

Marketing is a way to identify what your customers need, define your product, choose the best place to sell it, decide the best price, and promote it so people are aware of your company and its products or services.

On the other hand, advertising is the process of using paid media to tell an audience about a product, what it does, and how it can help them.

Email Metrics

• Click-through rate
• Bounce rate
• Conversion rate

Social Media (Paid) Metrics

• Click-through rate
• Conversion rate
• Cost-per-click
• Cost-per-conversion

Sales enablement ensures your sales team has the tools, content, and strategies to close more deals efficiently. We set up HubSpot sales tools, create templates, automate prospecting, and implement workflows for smoother sales processes.

Yes, we offer training to ensure your team adopts best practices to be efficient and effectively understand how to use tools in the HubSpot Sales Hub like workflows, sequences, and reporting dashboards.

We specialize in building workflows for lead nurturing, task automation, follow-ups, and prospecting sequences to save your sales team time and improve efficiency.

We offer transparent pricing packages that start with foundational solutions and scale up to advanced offerings. Check out our Packages & Pricing page for details. But every scope of work will be customized to the clients need, meaning prices can be less or more than listed.

Our services operate on a flexible, contractual basis, so you only pay for what you need without the commitment of a full-time in-house hire. In a way we consider ourselves your "external, in-house partner".

With HJ Web Solutions, you get versatile marketing expertise and CRM support at a fraction of the cost of hiring a full-time team. Plus, our solutions are flexible, scalable, and backed by years of experience.

Reach out through our Contact Page, and we’ll schedule a discovery call to learn more about your goals and business needs.

No, our service fees are separate from your HubSpot subscription cost. You will receive invoices directly from HJ Web Solutions for our services, while HubSpot bills you for their platform.

Yes, all payments for HubSpot subscriptions are made directly to HubSpot. HJ Web Solutions only charges for our implementation, consulting, and support services.

If you cancel your HubSpot subscription, any services or tools provided by HubSpot will no longer be available. However, our agreement and services with HJ Web Solutions are independent, so please discuss any changes with us directly.

Your HubSpot account is independent of our services. If you decide to discontinue working with us, your HubSpot subscription and all associated data will remain intact as per your agreement with HubSpot.

Yes, we specialize in HubSpot solutions and can often resolve issues or optimize your use of the platform. For larger technical problems beyond our scope, we can guide you on how to engage HubSpot support effectively.

Before upgrading, consult with HJ Web Solutions. We can evaluate whether the upgrade aligns with your business goals and ensure you're making the most of your current plan. This way, you avoid unnecessary costs or features you might not use.

We ensure you’re leveraging all the tools available in your current subscription. If we identify any limitations, we’ll recommend the best solutions, whether it's additional training, setup adjustments, or plan upgrades.

While you’re free to make changes, upgrading without guidance could lead to unnecessary costs or unused features. Consult us first to ensure the upgrade aligns with your goals and is fully optimized from day one.