Your Partner in CRM Success & Strategic Inbound Marketing

At HJ Web Solutions, we are a certified HubSpot expert and official Provider in HubSpot's Solutions Partner Program. We consult with businesses who have a need for tailored CRM solutions to help them reach their goals, drive growth and scalability.

We offer HubSpot implementation services, on-going digital marketing services, along with free business development, marketing and sales consulting.

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BIG PICTURE

Accelerate Your Business Results

After 6 months, HubSpot customers...

Magnent Generate 107% more leads!

Generate 107% more leads!

hand shake Close 35% more deals

Close 35% more deals

Target Increase ticket resolution rate by 28%

Increase ticket resolution rate by 28%

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WHAT IS A CRM?

The core solution to help you grow better

A CRM is more than a contact database or system of records; it’s the heart of your customer’s experience with your brand. And it’s designed to ensure seamless interactions at every touchpoint.

Whether you’re looking to invest in CRM software for the first time or move your organization away from a legacy solution, your new CRM should effectively balance your business goals and customer needs while also accounting for long-term growth and profitability.

As a HubSpot customer turned advocate and partner, we have seen and believe in the power of HubSpot's all-in-one approach to help you scale efficiently.

ASSESS THE NEED

Exploring common triggers for change

Every business is unique, which means numerous motivations may have landed you in the market for a new CRM software. As you consider whether now is truly the right time to adopt a new system, ask your teams if any of these scenarios sound familiar:

1. Your teams operate from multiple sources of truth

Your customer data lives in several systems or records, which means each team references pieces of the truth and fills in the gaps as needed. Perhaps you’ve noticed that each department operates with incomplete or outdated information, leading to internal frustrations, inconsistent experiences, and upset customers.

2. Your teams rely on manual reporting processes

Without a CRM, your teams are likely forced to use manual processes — like spreadsheets or a legacy system of record — to keep track of customer information and build various internal reports. This approach means hours of tedious work and increases the risk of human error, meaning you’re likely missing out on critical insights.

3. Your sales, marketing, and service teams work in silos

Poor cross-team alignment is another side effect of using a unique system for each department. Maybe your sales, marketing, and services teams each rely on their own management system, which gives them poor visibility into each other’s goals and operations and makes for a poor handoff between lifecycle stages.

4. You’ve identified gaps or inconsistencies in your reports

Reports provide a detailed overview of how your sales and marketing teams perform. They help you develop or improve campaigns, optimize sales processes, and strengthen customer relationships. However, if your reports are incomplete or simply not aligned with your goals and KPIs, they aren’t effectively serving you, your business, or your customers.

CRM CONSULTING

Get Started for FREE - Audit or Adopt

From the start, we see ourselves as your partner in success. We take pride in being transparent and upfront on expectations working with us.

We provide free adoption consulting and free audits to determine opportunity to improve your business results.

In all cases initially, we aim to:

  • Better understand your business
  • Discuss your needs and challenges
  • Assess the goals you have set out.
  • Determine budget, value, and ROI potential.

A. You currently use HubSpot

Maybe you just got started with HubSpot, or your business is an advanced Enterprise user. Either way, our FREE Audits provide you with a comprehensive health check and evaluate potential opportunities for improvement.
 

B. You don't use HubSpot

Our process from there is focused on determining which HubSpot Hub, if any or all of them, will be best for your situation. The graphic below is an example of the steps we walk through together before committing to anything.

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HUBSPOT IMPLEMENTATION SOLUTIONS

So HubSpot's a fit... We'll get you started quick!

Many companies often see the value in HubSpot, decide to move forward, but struggle to get it set up and started quickly, thus losing even more money in the process of what could have been allocated to expert help. Many companies don't always have the internal resources or personal to support this transition on top of their typical daily workload. Even companies who may have CRM experts or a marketing team, still need help with the transitionary and implementation period, meanwhile stuck trying to learn the system on their own.

Our goal is to get you set up as quickly and optimally as possible for your business, build out all the foundational components of objects, properties, pipelines, automations and more. We will train your team on how to utilize the CRM most effectively, equipping you with tools to help your team do their job more efficiently, and decide on a plan for utilizing additional HubSpot or HJ Web Solutions marketing services to help you better achieve your goals quickly.

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Implementation

  • Attract, engage, and convert leads seamlessly
  • Drive targeted traffic, improve lead conversion, nurture prospect, and use personalized content to keep leads engaged
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Implementation

  • Utilize a full suite of tools aimed to boost your productivity, shorten deal cycles, and make your sales process more human-friendly
  • Create a seamless journey from lead generation to closing
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Implementation

  • Increase customer retention with a focus on delivering customer value
  • Track customer requests effectively in a unified help desk
  • Enabled your customers to help themselves
MARKETING SOLUTIONS

Tailored Digital Marketing Services

Our roots began in digital marketing. Over the last 10 years we've helped startups implement comprehensive inbound marketing strategies to help attract, engage and delight their customers. It's one thing to get setup with all the HubSpot tools, it's another to know how to utilize them effectively and roll out a marketing strategy to accomplish your goals.

We offer one-time packages and on-going marketing services, built and managed within your HubSpot account. As much as we prefer our partners to utilize HubSpot, we also provide a variety of stand-alone marketing services.

Buyer Persona Development

We'll build you a report on fictional generalized representations of your ideal customers. Having a deep understanding of your buyer persona(s) is critical to driving remarkable content and new customer acquisition.

Website Design & Development

A well-designed website is the cornerstone of inbound marketing, serving as the hub for content, lead generation, and customer engagement. It’s where first impressions happen, leads are nurtured, and your brand’s story is told. Let us build your website through HubSpot's CMS.

SEO Audit & Implementation

There's several factors contributing to good SEO. We'll do research into the keywords relevant to your business, look at opportunities to make your website more SEO friendly, create content and assess backlink opportunities to help you rank higher in search engines. 

Blog Creation

On-going blogging activities brings organic visitors to your website. We recommend blogging consistently, generally at least several times per week. Don't waste your time copy writing, we'll create the blogs for you!

Social Media Publishing

Social channels provide an excellent opportunity to help bring fresh, qualified traffic to your client’s website. View insights, manage and schedule your posts through your HubSpot account.

Other Content Creation

The foundation of inbound marketing centers around content creation. Create content that speaks uniquely to your audience and different stages in the buyer's journey. This can range from case studies to e-books, podcasts to commercials.

Conversion Path Creation

A conversion path is the comprehensive process by which an anonymous website visitor becomes a known lead. It includes a content offer, a call-to-action, a landing page with a conversion form, automated follow ups or lead routing.

Forms Implementation

Generate leads from your website using a powerful online form builder. We can add, replace and optimize those conversion opportunities across your website. HubSpot forms allow for direct user notifications and automated follow ups.

Ad Campaign Creation

Search ads and social ads have become an important part of an inbound marketer’s strategy. Alongside awareness campaigns, we can create ad campaigns with a goal of lead generation through value focused content offers.

Lead Nurturing Automations

Nurture leads through your funnel by providing relevant content and offers along the buyer's journey through workflow automations. We'll set up "drip" email campaigns that roll out based on set triggers. This automates your communication with leads without you picking up a finger.

Email Marketing

Beyond the emails that can be sent via automations, these are emails that might be manually created weekly or monthly. We can design, compile, schedule and send out email marketing content for your leads, customers, or subscribers.

Personalized Content Creation

Create a personalized site experience for users who engage with your website and content. Optimize site to display only relevant information and offers to repeat visitors and customers.