HubSpot Marketing Hub Implementation
HubSpot’s Marketing Hub empowers businesses to attract, engage, and convert leads seamlessly using an all-in-one marketing automation system. Our services enhance the platform by driving targeted traffic, improving lead conversion, nurturing prospects, and using personalized content and automation to keep leads engaged.
With roots in marketing, we bring expertise in developing cohesive strategies that ensure sustained growth and high ROI, making us an ideal partner for businesses seeking a long-term, retainer-based solution.
After 6 months, Marketing Hub customers see:
increase in inbound leads
higher deal close rate
increase in deals created
According to HubSpot's 2024 ROI Report
Popular Features
HubSpot's Marketing Hub includes features like email automation, blogging, social media scheduling, lead tracking, and advanced analytics. It enables businesses to create targeted campaigns, optimize for SEO, nurture leads with personalized content, and measure marketing success in real time.
Marketing Hub Foundation & Implementation
These service offerings are the first steps in implementing the core of your HubSpot CRM regardless of which Hubs you choose. Typically seen as a one-time implementation and start-up project. From here, additional services are elective or provided through pre-set packages.
This happens before you even commit to anything. We'll discuss your needs, challenges, goals, assess your current tech stack, evaluate ROI, and run our website grader on your current site. If you're currently using HubSpot, we'll do a comprehensive audit and health check to determine opportunities for improvement.
The inbound strategy is an inbound version of a traditional marketing strategy. It combines an analysis of the current state and opportunities, and provides a plan for closing the gap. We'll build you a proposal utilizing HubSpot tools so we have clear attribution reporting to measure your ROI for service initatives.
Time to sign up! We'll install HubSpot and the respective Hubs you've chosen, add initial users, teams, permissions, notification preferences, setup email, calendar and phone integrations, enable and train the team on some cool efficiency tools and basic functionality to get started.
Export all your data records from your current systems, and import them into HubSpot. We'll help with exporting and making sure your data is clean and formatted properly for import. Start logging your communications to see data come in naturally going forward.
In HubSpot, properties store information about a contact, company, deal, or ticket. Your HubSpot account includes a number of contact, company, deal, and ticket properties by default. However, we'll discuss adding additional properties specific to your business's marketing, sales, and service processes.
Schedule your meetings and appointments faster without annoying back-and-forth emails. Skyrocket your email productivity and book more meetings efficiently with this scheduler tool that syncs with your calendar and shows your availability.
HubSpot's calling feature allows you to make and receive calls directly from the platform or its mobile app, automatically logging interactions with contacts into your CRM. It supports call recording, note-taking, and tracking outcomes to streamline communication and maintain accurate records for sales and service teams
Measure the effectiveness of your efforts with ROI results and performance reporting. We'll build out all the reports important to you, as far as your HubSpot subscription allows.
Team and individual training may happen throughout each of these steps or through our client knowledge base. At the end, we'll set aside some final training time to make sure your team is ready to go with their new HubSpot setup.
Understand your buyer and generate traffic to your website
Driving the right traffic to your site is the first step in building a successful inbound marketing strategy. We leverage tools and strategies with SEO, ads, blogs, social media, and other content to attract visitors who align with your ideal customer profile.
By optimizing for search engines, amplifying visibility on social platforms, creating organic value-focused content, and running data-driven ads, we ensure that your website becomes a hub of qualified visitors eager to engage with your brand.
We'll build you a report on fictional generalized representations of your ideal customers. Having a deep understanding of your buyer persona(s) is critical to driving remarkable content and new customer acquisition.
Similar to the reports we build for buyer personas, buyer Profiles focus on the Industry/Companies rather than the individual (Buyer Persona).
A well-designed website is the cornerstone of inbound marketing, serving as the hub for content, lead generation, and customer engagement. It’s where first impressions happen, leads are nurtured, and your brand’s story is told. Let us build your website through HubSpot's CMS.
There's several factors contributing to good SEO. We'll do research into the keywords relevant to your business, look at opportunities to make your website more SEO friendly, create content and assess backlink opportunities to help you rank higher in search engines.
On-going blogging activities brings organic visitors to your website. We recommend blogging consistently, generally at least several times per week. Don't waste your time copy writing, we'll create the blogs for you!
Search ads and social ads have become an important part of an inbound marketer’s strategy. We can create awareness ad campaigns with a focus on impressions and CTAs driving traffic to your website.
Social channels provide an excellent opportunity to help bring fresh, qualified traffic to your client’s website. View insights, manage and schedule your posts through your HubSpot account.
Harness the power of video across your marketing, sales, and service teams to provide actionable, personalized content to your leads and customers. With former film producers on our team, let's discuss what your next video production might look like.
The foundation of inbound marketing centers around content creation. Create content that speaks uniquely to your audience and different stages in the buyer's journey. This can range from case studies to e-books, podcasts to commercials.
Convert traffic into sales qualified leads
It’s not just about attracting visitors—it’s about turning them into leads. Our lead conversion services focus on creating compelling CTAs, optimized landing pages, and personalized workflows to guide prospects through the buyer’s journey. By crafting a seamless experience tailored to your audience's needs, we help maximize your conversion rates, ensuring every interaction moves potential customers closer to a decision.
A conversion path is the comprehensive process by which an anonymous website visitor becomes a known lead. It includes a content offer, a call-to-action, a landing page with a conversion form, automated follow ups or lead routing.
Generate leads from your website using a powerful online form builder. We can add, replace and optimize those conversion opportunities across your website. HubSpot forms allow for direct user notifications and automated follow ups.
Search ads and social ads have become an important part of an inbound marketer’s strategy. Alongside awareness campaigns, we can create ad campaigns with a goal of lead generation through value focused content offers.
Nurture your leads to accelerate the sales process
So you have a bunch of contacts and leads in your CRM, now what? It's time to effectively nurture and engage your leads to drive new qualified deal opportunities.
Nurture leads through your funnel by providing relevant content and offers along the buyer's journey through workflow automations. We'll set up "drip" email campaigns that roll out based on set triggers. This automates your communication with leads without you picking up a finger.
Beyond the emails that can be sent via automations, these are emails that might be manually created weekly or monthly. We can design, compile, schedule and send out email marketing content for your leads, customers, or subscribers.
We'll segment your contacts so you can align your messaging to the right buyer persona and stage in the buying journey. Through targeted lists, deliver more relevant, effective marketing messages to your client’s audience.
We'll explore middle and bottom of the funnel offers to help advance prospects through the consideration and decision stages of the buyer's journey.
Create a personalized site experience for users who engage with your website and content. Optimize site to display only relevant information and offers to repeat visitors and customers.
"Short-term" retainers may be necessary for on-going campaigns or projects. At the bare minimum, we suggest one of our low level retainers providing several hours a month for your CRM support and maintenance.
Data gets dirty, processes can be improved through workflows and automations, optimization based off new data is possible, more training may be needed, and there's always the occasional "fire" that needs to be put out. Don't stress about not having a go-to-person to help you out with anything HubSpot.